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The 2012 Resurrection (Black Bay & Pelagos)

Jan 25, 2026 Vol. Volume 1: The "Shield and Crown" 21 plays
0:00 5:50

Show Notes

The modern relaunch of the brand after it had pulled out of markets like the US and UK in the early 2000s.

- How one watch (the Heritage Black Bay Burgundy) single-handedly saved the brand and kickstarted the entire industry's obsession with "Faux Patina" and vintage reissues.

- Compare the Black Bay (warm, vintage, emotional) vs. the Pelagos (cold, modern, technical titanium).
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