Audio guide
The "Magpie" Strategy
How Tudor borrows the best features from vintage Rolex references that represent "unobtainium" for normal peop…
Vol. Volume 1: The "Shield and Crown"
The Listening Room
Curated audio guides exploring history, mechanics, and market analysis — designed for deep focus and easy listening.
Dive into the world of Tudor watches with this 10-topic playlist. We trace the story of the "Shield & Crown" logically, starting with the brand's pioneering history and technical achievements, and con…
Audio guide
Material Science: Silver, Bronze, and Ceramic
Tudor’s willingness to use unstable materials. - Rolex uses 904L steel and gold—materials that stay perfect…
Vol. Volume 1: The "Shield and Crown"
Audio guide
The Kenissi Movement Factory
Tudor's shift from ETA movements to owning their own production arm, Kenissi. - Tudor is now a movement sup…
Vol. Volume 1: The "Shield and Crown"
Audio guide
The North Flag: The Forgotten Pioneer
The Tudor North Flag (discontinued). - The most important "modern" Tudor nobody talks about. It was the fir…
Vol. Volume 1: The "Shield and Crown"
Audio guide
The 2012 Resurrection (Black Bay & Pelagos)
The modern relaunch of the brand after it had pulled out of markets like the US and UK in the early 2000s. …
Vol. Volume 1: The "Shield and Crown"
Audio guide
The "Monte Carlo" Casino Dials
The funky, colorful chronographs of the 1970s (Ref. 7100 series). - While Rolex remained conservative and m…
Vol. Volume 1: The "Shield and Crown"
Audio guide
Beating Rolex to the Automatic Chronograph
The release of the Tudor "Big Block" in 1976 (Ref. 9400 series). - A massive sibling victory. Tudor release…
Vol. Volume 1: The "Shield and Crown"
Audio guide
The "Snowflake" Revolution (1969)
The shift from Mercedes hands (Rolex style) to the blocky "Snowflake" hands in 1969 (Ref. 7016/0 and 7021/0). …
Vol. Volume 1: The "Shield and Crown"
Audio guide
The French Navy Connection (Marine Nationale)
The long-standing partnership with the Marine Nationale (French Navy) from the 1950s to the 1980s. - Unlike…
Vol. Volume 1: The "Shield and Crown"
Audio guide
The "Poor Man’s Rolex" Myth (And Why It Was Genius)
Discuss the explicit vision of Hans Wilsdorf (founder of Rolex) when he launched Tudor in 1926 and fully estab…
Vol. Volume 1: The "Shield and Crown"
Step into the realm of the world’s most iconic horological empire. Following the foundational journey of the "Shield" in Volume 1, The Perpetual Crown explores the relentless pursuit of perfection tha…
Audio guide
The Cosmograph Daytona: From Racing Flop to Auction Legend
Tracing the journey of Rolex's chronograph from being a "shelf-sitter" to the Paul Newman phenomenon. - A f…
Vol. Volume 2: The "Perpetual Crown"
Audio guide
The Day-Date: The "President’s Watch"
A look at the 1956 debut of the flagship model that only appears in precious metals and its association with g…
Vol. Volume 2: The "Perpetual Crown"
Audio guide
The GMT-Master: Crossing Time Zones with Pan Am
The technical evolution of the pilot's watch and the birth of a traveler's icon. - Exploring the collaborat…
Vol. Volume 2: The "Perpetual Crown"
Audio guide
The Professional Series: Watches as Tools for Discovery
The 1953 launch of the Explorer and the Submariner. - Defining the "Tool Watch" by putting Rolexes in the m…
Vol. Volume 2: The "Perpetual Crown"
Audio guide
The Perpetual Movement
The 1931 invention of the self-winding rotor. - How a technical breakthrough in automatic winding became th…
Vol. Volume 2: The "Perpetual Crown"
Audio guide
The Oyster Case
The 1926 invention of the world’s first waterproof case. - A masterclass in "marketing through action," fea…
Vol. Volume 2: The "Perpetual Crown"
Audio guide
The Visionary: Hans Wilsdorf and the Birth of an Icon
The origin story of Hans Wilsdorf. - The underdog story of a German orphan in London who envisioned the fut…
Vol. Volume 2: The "Perpetual Crown"