Audio guide
The "Poor Man’s Rolex" Myth (And Why It Was Genius)
Discuss the explicit vision of Hans Wilsdorf (founder of Rolex) when he launched Tudor in 1926 and fully estab…
Volume 1: The "Shield and Crown"
The "Shield and Crown"
Volume 1: The "Shield and Crown"
Dive into the world of Tudor watches with this 10-topic playlist. We trace the story of the "Shield & Crown" logically, starting with the brand's pioneering history and technical achievements, and concluding with a look at modern collectability.
Play VolumeEpisodes (10)
Audio guide
The French Navy Connection (Marine Nationale)
The long-standing partnership with the Marine Nationale (French Navy) from the 1950s to the 1980s. - Unlike…
Volume 1: The "Shield and Crown"
Audio guide
The "Snowflake" Revolution (1969)
The shift from Mercedes hands (Rolex style) to the blocky "Snowflake" hands in 1969 (Ref. 7016/0 and 7021/0). …
Volume 1: The "Shield and Crown"
Audio guide
Beating Rolex to the Automatic Chronograph
The release of the Tudor "Big Block" in 1976 (Ref. 9400 series). - A massive sibling victory. Tudor release…
Volume 1: The "Shield and Crown"
Audio guide
The "Monte Carlo" Casino Dials
The funky, colorful chronographs of the 1970s (Ref. 7100 series). - While Rolex remained conservative and m…
Volume 1: The "Shield and Crown"
Audio guide
The 2012 Resurrection (Black Bay & Pelagos)
The modern relaunch of the brand after it had pulled out of markets like the US and UK in the early 2000s. …
Volume 1: The "Shield and Crown"
Audio guide
The North Flag: The Forgotten Pioneer
The Tudor North Flag (discontinued). - The most important "modern" Tudor nobody talks about. It was the fir…
Volume 1: The "Shield and Crown"
Audio guide
The Kenissi Movement Factory
Tudor's shift from ETA movements to owning their own production arm, Kenissi. - Tudor is now a movement sup…
Volume 1: The "Shield and Crown"
Audio guide
Material Science: Silver, Bronze, and Ceramic
Tudor’s willingness to use unstable materials. - Rolex uses 904L steel and gold—materials that stay perfect…
Volume 1: The "Shield and Crown"
Audio guide
The "Magpie" Strategy
How Tudor borrows the best features from vintage Rolex references that represent "unobtainium" for normal peop…
Volume 1: The "Shield and Crown"